Major Japanese beverage maker Asahi Group?said Thursday that it will launch its Calpis fermented milk-based drink in India.
Asahi Group inked a franchise agreement with Indian beverage manufacturer Varun Beverages for the introduction of Calpis in the South Asian nation.
The Japanese firm will sell the ready-to-drink type of the beverage in two flavors, original and mango, in the second half of this year or later.
The move marks Asahi Group’s first entry into the Indian nonalcoholic beverage market. The company made the decision as it sees an opportunity in India’s food culture, where the yogurt-based drink known as lassi is popular, and anticipates?strong market growth.
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