At Famima Park Azabudai, tourists flock to experience a decidedly Japanese institution: the konbini (convenience store). But this particular location offers more than the usual shelves of snacks and drinks.
The latest FamilyMart concept, which opened in July, pairs everyday goods with branded clothing, , and a polished setting complete with rooftop landscaping and whimsical outdoor seating. Beaming staff wear crisp mint green uniforms.
FamilyMart has also turned to pop culture to attract younger consumers. Last month, singer Lady Gaga appeared in a recruitment ad set at Famima Park, serving fried chicken and restocking bottled tea.
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