Jorge Moya runs an online shop selling collectible blades in Albacete, Spain’s City of Knives. One Sunday in mid-May, he lost a potential �700 ($798) order when a client tried to visit his site, only to receive a warning from the country’s top football league, LaLiga, that it was blocked due to an anti-piracy operation.

Moya was disappointed, but he wasn’t surprised; his site goes down almost every time one of LaLiga’s 380 annual games is broadcast.

“I’m a legitimate business,” he said in a phone interview. “I’m trying to make a living like everyone else, and I don’t host pirate football, nor do I watch it.”