SHANGHAI – After a seven-year hiatus, Mister Donut has returned to the Chinese market.
Japanese franchise owner Duskin on Monday opened a Mister Donut outlet in Shanghai, the first one following its exit from mainland China in 2019.
The new takeaway outlet is located in a shopping mall in the city. In addition to regular items, the Shanghai store also offers exclusive products, including banana-flavored doughnuts that are popular among locals.
Duskin decided to open the outlet in anticipation of brisk demand, a public relations official said, citing the readiness of the market and the business environment. A local company operates the store under a franchise contract, while Duskin provides the necessary know-how.
A 44-year-old corporate worker who lined up at the new Mister Donut outlet for an hour said she bought strawberry-flavored doughnuts, which she will eat together with her child.
A 28-year-old teacher who bought a Pon De Ring doughnut said she is happy that she can eat the chain’s doughnuts again.
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