Pikotaro had a pen, an apple, a pineapple and a beat. With these, he changed Japanese music forever.

On Aug. 25, 2016, the cheetah print-sporting alter ego of comedian Daimaou Kosaka shared “PPAP” on his official YouTube channel. The 44-second-long song played out like a TV comedy bit set to a rhythm box, with Pikotaro combining a variety of items on hand to create a “pen-pineapple-apple-pen.” Simple and silly enough.