makes a global fashion comeback, the old briefs are young again.

In 2008, , a sub-brand of an intimate apparel maker called not only started making a youthful version of them, they called for nothing less than a world-wide steteco revival. “The first time I wore them under a suit, I loved how comfortable and absorbent they were, and how nice it was to come home, take off the suit, and just relax in them,” the head of the “Tokyo Labo” says on their site. “We decided to show the world how great life can be with steteco.”