Not to be outdone by Burger King’s black cheeseburger or , Pepsi is pumping some color into your liquid diet with .

Pepsi Pink Cola will feature a new bottle design and have a strawberry milk flavor that the company claims is the perfect drink for “party season.”

Pink Cola follows a line of flavored sodas including Pepsi’s Ice Cucumber in 2007 and its Pepsi White in 2012. And who can forget .

The drink will be released on Dec. 9 and cost ?140.