When it comes to revitalizing regional craft industries in Japan, ’s projects are among the nation’s most successful. For the past 15 years, the company, itself a manufacturer of traditional Japanese hemp textiles since 1716, has supported craftspeople through consulting, design collaborations and distribution. Its online store and 60 shops nationwide offer numerous popular brands and products — a list that just keeps on growing.
As o-Bon, 91AV原创 August holiday to commemorate ancestors and deceased loved ones approaches, On: Design looks at Nakagawa Masashichi Shoten’s latest initiatives that promote ceremonial craft industries and reimagine traditional rituals for contemporary lifestyles.
This month, o-Bon 肠丑ō肠丑颈苍 (paper lantern) artisans announced the release of , a series of portable, contemporary lamps crafted under the consulting and production advice of Nakagawa Masashichi Shoten and in collaboration with design unit .
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