A growing number of people in Japan are turning to the internet as their main destination for entertainment. Younger folk in particular opt for YouTube and Instagram as a first choice over TV. So how is traditional media adjusting to this new reality?
In recent times, some media organizations have attempted to re-create a person’s online experience on their television screen.
The most obvious effort to date, which premiered on Nippon TV in mid-September and also appears on the streaming service Hulu, is called “.” The show follows popular comedian Naomi Watanabe as she browses through Instagram to find interesting people, whom she then subsequently visits to learn more about the person behind the content.
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