Before the pandemic, Doris Fu imagined a different future for herself and her family: new car, bigger apartment, fine dining on weekends and holidays on tropical islands.

Instead, the 39-year old Shanghai marketing consultant is one of many Chinese in their 20s and 30s cutting spending and saving cash where they can, rattled by , high and a f.

“I no longer have manicures, I don’t get my hair done anymore. I have gone to China-made for all my cosmetics,” Fu said.