Oshikatsu, referring to activities to support idols and characters, is no longer a fandom practice limited to young consumers.
Many people of older generations are energetically supporting their favorites, going to concerts and buying fan merchandise.
Experts say the activities are helping older people find purpose in life, adding that the popularity is likely to expand even more with the recent spread of livestreaming.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.