The crimson flags on Nanjie village’s “East is Red” Square hang limp in the sweltering summer heat as a trickle of tourists take photos with a towering statue of Chairman Mao Zedong, still gleaming white almost 50 years after he died.

The Great Helmsman, who died Sept. 9, 1976, is still very much a fixture in central Henan province’s Nanjie — often dubbed “China’s last Maoist village.”

Nostalgia for Mao’s egalitarian ideals is growing in China as memories of his turbulent rule fade and the country grapples with a slowing economy and inequality.