London – Artificial intelligence’s integration into Formula One and its 11 teams has been noticeable on —?and off — the track in the already highly tech-powered sport.
Eight new AI partnerships were signed in the past six months alone, according to research firm Ampere Analysis. Among them, nine-time constructors’ champion Atlassian Williams?is partnering with AI company Anthropic for its Claude model to support team operations and race strategy.
“It’s much more than a sticker on a car or ?a sticker in a billboard,” Williams’ Board Advisor Peter Kenyon said. “We see it as one of our differentiating points: how can ?this partner ?help us in that journey back to the top?”
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