Steve Scebelo gets paid to promote NHL players to the masses, and even he admits the league has a problem.
“When you go into any sports bar, you have sports fans, and they can’t tell you who the top hockey players are,” said Scebelo, the chief commercial officer of the NHL Players’ Association. “We need to change that.”
Among the four major U.S. pro leagues, the NHL’s popularity has lagged for decades.
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