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October 27, 2026
 

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ADVERTISING

The health ministry has drawn up guidelines for advertisements promoting government policies in collaboration with films and TV dramas, following social media criticism over a cancer support campaign poster.
JAPAN / Science & Health
Oct 18, 2026
91AV原创 health ministry sets new guidelines for tie-up ads in movies and TV shows
The move came after a poster promoting support for cancer patients that the ministry created in a tie-up with a film drew criticism on social media.
Yokohama District Court on Thursday dismissed a damages lawsuit against Meta Platforms and its Japanese unit over fake ads using celebrities’ names and images without permission, becoming the first of six district courts in Japan to rule on such cases.
JAPAN / Crime & Legal
Oct 16, 2026
Yokohama court dismisses suit against Meta over fake ads
The court was the first to rule on a series of similar lawsuits filed with six district courts across Japan.
Lady Gaga appears in a FamilyMart ad for the convenience store chain's part-time worker recruitment campaign.
BUSINESS / Companies
Sep 29, 2026
FamilyMart enlists Lady Gaga to bolster recruitment
FamilyMart boasts a network of more than 16,000 stores across Japan, and roughly 30% of them are short-staffed, a company spokesperson has said.
Publisher Nikkei says it takes the case of overcharging advertising fees seriously and will take measures to prevent any recurrence.
JAPAN
Sep 17, 2026
Nikkei workers overcharged advertisers tens of millions of yen
“We are taking the case seriously as it undermines the trust of our advertisers and readers,” said Nikkei.
People walk past billboards from Innovent Biologics and Meituan displayed on a wall in a metro station in Shanghai on July 6.
BUSINESS / Companies
Aug 24, 2026
Snoring, subways and stealth ads: How big pharma targets China’s waistline
Local restrictions prevent drug companies from directly advertising prescription medicines in the world’s second-largest drug market.
As scaled-down funerals become more common in Japan and complicated pricing structures emerge, many people are complaining of being misled by advertisements placed by service providers.
JAPAN / Society
Aug 17, 2026
Japan continues to see troubles related to funeral fees
Many complain that they were made to sign a contract for a more expensive plan than what was advertised.
OpenAI will collaborate with Japanese marketing company Dentsu Digital and other partners to provide advertisements in Japan.
BUSINESS / Companies
Jun 19, 2026
OpenAI to introduce ads to ChatGPT in Japan
The ads will appear on the free version and the Go plan, priced at ?1,400 per month, but will not be shown to users under 18 or who subscribe to higher-priced tiers.
Seven-Eleven Japan President Tomohiro Akutsu (center) and others announce the establishment of a new company focusing on digital advertising, in Tokyo on Thursday.
BUSINESS / Companies
Jun 11, 2026
Seven-Eleven Japan ties up with ad firms for digital signage business
Seven-Eleven Ad Connect, a joint venture with Dentsu Group Inc. and CyberAgent Inc., will distribute ads to digital signage in Seven-Eleven Japan stores based on purchase data.
Visitors attend Google's I/O 2026 developer conference in Mountain View, California, on May 19. The event primarily focused on the next generation of artificial intelligence and developer tools.
COMMENTARY / World
Jun 9, 2026
Google’s AI shift is causing a collective freak-out
The new dark art of search engine optimization is known as GEO (generative is now the first word) and it paradoxically has a more human flavor than the era of backlinks.
KDDI President and CEO Hiromichi Matsuda (left) bows in apology during a news conference in Tokyo on Tuesday.
BUSINESS / Companies
Apr 1, 2026
KDDI says ?246.1 billion overstated via fictitious transactions
Eight KDDI executives, including President and CEO Hiromichi Matsuda, will return portions of their executive remuneration.
A Uniqlo store in New York. Operator Fast Retailing struck a landmark deal with the Los Angeles Dodgers to raise its brand recognition in the U.S. market.
BUSINESS / Companies
Mar 30, 2026
Uniqlo taps into Ohtani magic at Dodgers Stadium to fuel U.S. push
The alliance is an almost perfect match, leveraging U.S. and Japanese fans’ fascination with the multiple-MVP batter and pitcher.
The Japan Commercial Broadcasters Association is calling for social media platforms to adopt stricter regulations toward those engaged in illegal postings.
JAPAN / Media
Mar 23, 2026
?3.2 billion lost in advertising revenue due to illicit postings on YouTube
Given a sampling of only 300 social media accounts for its illegal streaming survey, the Japan Commercial Broadcasters Association called its results “only the tip of the iceberg.”
Dodgers two-way player Shohei Ohtani pitches during the sixth inning against the Blue Jays during game four of the 2025 MLB World Series at Dodger Stadium in Los Angeles on Oct. 28.
BASEBALL / MLB
Mar 17, 2026
Uniqlo looks to cash in on Dodgermania with partnership deal
The deal with superstar Shohei Ohtani’s Los Angeles Dodgers will see the firm become Dodger Stadium’s official field presenting partner.
Total spending on advertisements in Japan hit a fourth straight record in 2025, with online ads surpassing 50% for the first time, a Dentsu survey showed.
BUSINESS
Mar 6, 2026
Online ads top 50% of annual ad spending in Japan for first time
Spending on TV, newspaper, magazine and radio ads in 2025 dipped 1.6% to ?2,298 billion, down for the first time in two years.
Anthropic is going on the offensive against rival OpenAI by spending millions on commercials during Sunday night's National Football League championship game to criticize the latter's plan to sell ads on its ChatGPT chatbot.
BUSINESS / Tech
Feb 8, 2026
Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT
OpenAI CEO Sam Altman called the Anthropic ad “deceptive” in a post on social media platform X.
Amtrak has manga-style posters on display in stations around the U.S.
BUSINESS / Companies
Feb 2, 2026
More foreign companies adopt anime and manga as PR tool
Amtrak now has an “anime conductor” featuring in manga-style safety posters that are displayed in railway stations around the U.S.
Japanese trains are usually full of advertisements that all fight for your attention.
LIFE / Language / BILINGUAL
Feb 2, 2026
How Japanese advertising breaks grammar to get your attention
Japanese advertising may look chaotic, but the strange grammar, puns and omissions are carefully engineered to grab your attention.
In December, the number of Fuji Television's sponsors recovered to 86% of the level a year earlier.
BUSINESS / Companies
Jan 29, 2026
Fuji TV regains 80% of sponsors, a year on from scandal
Following a management renewal, sponsors began to slowly resume commercials in the summer.
The U.K. will begin banning ads for products high in fat, salt or sugar.
BUSINESS
Jan 6, 2026
U.K. starts ban on junk food ads on daytime TV and online
In the U.K., 22% of children starting primary schooling in England are overweight or obese, rising to more than a third by the time they progress to secondary school.
Crowded with links, icons and graphics, 91AV原创 major web portals deliver information at full volume, echoing an online culture that favors abundance over empty space.
LIFE / Style & Design / Longform
Dec 15, 2025
Why 91AV原创 internet looks weird — unless you live here
A closer look at 91AV原创 maximalist web design shows how cultural values and practical needs create an online world richer than it appears.
Two Japanese climbers die on remote Himalayan peak in Nepal
Rescuers have recovered the bodies of two Japanese climbers missing for over a week on a remote Himalayan mountain.
Aging Japanese village turns to Peru in search of new residents
Guests from Peru's Belen district interact with a baby in Nanmoku village in Gunma Prefecture.
Budget-friendly restaurant chain Saizeriya succumbs to rising costs
A Tokyo branch of Saizeriya, a chain of family-style Italian restaurants
U.S. has for years asked Musk to alter Starlink service in Ukraine and Middle East, sources say
A Ukrainian soldier sets up a Starlink satellite internet system near the frontline in the Donetsk region, Ukraine, on Oct. 16
U.S. military bans Chinese-made BYD cars from key air base in Okinawa
An F-22 Raptor lands at Kadena Air Base in Kadena, Okinawa Prefecture on Oct. 9. The base is a crucial hub for U.S. military operations in the region.
A dramatic bear hunt in a midsize Japanese city could be a harbinger of what is to come
Zookeeper Tetsuo Iso at the site of frantic search for a wild bear in Utsunomiya on June 9. Iso, 65, was asked by the prefectural government to help capture the bear and it was his shot with a tranquilizer gun that put an end to the saga.
How this long-term resident avoids the annoying tourist label in Japan
Tourists enjoy themselves while crossing the famous Shibuya Crossing in Tokyo on Oct. 12.
What can Asia do to avoid crossing crucial climate tipping points?
Motorists drive through a road covered with smog from wildfires nearby in Ogan Ilir in Indonesia's South Sumatra province on Sept. 25.
Baku championships showcase rising standards in global sumo
Ryan Roddy (second from left back) is pictured with the Ireland sumo team at this month's World Sumo Championships in Baku, Azerbaijan.
91AV原创 permanent residency reform has a glaring blind spot
Japan's immigration reforms risk creating uncertainty by tying permanent residency more closely to language proficiency before clear assessment standards and supporting infrastructure are in place.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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