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October 27, 2026
 

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ASICS

An Onitsuka Tiger store in the Omotesando district of Tokyo. The footwear brand prepares to transform into a luxury lifestyle label distinct from Asics.
BUSINESS / Companies
Jun 18, 2026
Onitsuka Tiger pivots from Asics stripes to tap luxury market
The 77-year-old sneaker-maker is set to be spun off from parent Asics to capitalize on a resurgence in interest for retro aesthetics and Japanese style.
Widely popularized by “Kill Bill,” Onitsuka Tiger started as a sport shoe brand and later became a fashion trend under parent Asics.
BUSINESS / Companies
Jun 10, 2026
Asics will spin off trendy shoe brand Onitsuka Tiger
Asics said that transitioning the 77-year-old brand to a more independent operating structure would enable faster decision-making.
Shoppers with Asics branded shopping bags in Mumbai.
BUSINESS / Companies
Feb 9, 2026
Asics sees boom in running shoes for India’s healthy and wealthy
The Kobe, Japan-based manufacturer of sports shoes and athleisure wear is seeking to become the top seller of running shoes in India by 2029.
Japanese gymnast Daiki Hashimoto attends a ceremony to unveil the official uniforms of Team Japan for the Paris Games, in Tokyo on Wednesday.
OLYMPICS
Apr 18, 2024
How green are your trainers? Team Japan uniforms to have carbon footprint labels
Japanese Olympians stepping up to the podium in Paris will have more than just a medal to be proud of this summer.
A Molten basketball designed exclusively for the 2023 World Cup finals
BUSINESS
Oct 11, 2023
World Cup feat spurs basketball merchandise sales in Japan
The number of junior and senior high school students taking basketball lesson courses is also experiencing a sharp increase.
Japan Times
BUSINESS / Companies
Feb 2, 2022
Asics defies Nike’s China underperformance in return to profit
Many foreign sports brands struggled in China last year as controversy erupted over cotton sourced from the Xinjiang region, making Asic’s performance a surprise.
Japan Times
LIFE / Style & Design / ON: FASHION
Aug 15, 2021
Tokyo fashion week shifts its schedule, signaling Japan-focused approach
Rakuten seizes the opportunity to better appeal to a local clientele, while skateboarding style tops the Olympic podium.
Japan Times
BASKETBALL
Apr 27, 2021
Yuki Kawamura hopes to emulate idol Isiah Thomas with Asics deal
The 19-year-old Tokai University point guard is the latest to join Asic’s roster of advisors, which includes Japan stars Ryusei Shinoyama and Ramu Tokashiki.
SPORTS
Dec 25, 2020
Under cover: In search of the best athletic face mask
The Japan Times tested some of the more prominent consumer face coverings that sports equipment manufacturers have released this year.
BUSINESS
Jan 16, 2020
Possible ban of Nike Vaporfly ‘supershoe’ pushes up Asics and Mizuno shares
The sneakers have helped elite runners shatter records since their release.
Japan Times
BUSINESS
Aug 5, 2019
Japan firms join exodus from China’s factories as tariffs bite
Top Japanese companies including Sony Corp., Ricoh Co. and Asics Corp. are orchestrating shifts in production away from China, joining manufacturers from other countries seeking to sidestep U.S. tariffs.
Japan Times
CULTURE / Books / ESSENTIAL READING FOR JAPANOPHILES
Jun 1, 2019
‘Shoe Dog’ review: A ‘crazy idea,’ a multibillion dollar company
For runners and nonrunners alike, ‘Shoe Dog’ is an invaluable glimpse into one of the world’s most recognizable companies and its groundbreaking founder.
Japan Times
BUSINESS
Sep 12, 2016
At U.S. Open, Japanese brands leave Nike, Adidas in the dust
It’s called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese.
Two Japanese climbers die on remote Himalayan peak in Nepal
Rescuers have recovered the bodies of two Japanese climbers missing for over a week on a remote Himalayan mountain.
Aging Japanese village turns to Peru in search of new residents
Guests from Peru's Belen district interact with a baby in Nanmoku village in Gunma Prefecture.
Budget-friendly restaurant chain Saizeriya succumbs to rising costs
A Tokyo branch of Saizeriya, a chain of family-style Italian restaurants
U.S. has for years asked Musk to alter Starlink service in Ukraine and Middle East, sources say
A Ukrainian soldier sets up a Starlink satellite internet system near the frontline in the Donetsk region, Ukraine, on Oct. 16
U.S. military bans Chinese-made BYD cars from key air base in Okinawa
An F-22 Raptor lands at Kadena Air Base in Kadena, Okinawa Prefecture on Oct. 9. The base is a crucial hub for U.S. military operations in the region.
A dramatic bear hunt in a midsize Japanese city could be a harbinger of what is to come
Zookeeper Tetsuo Iso at the site of frantic search for a wild bear in Utsunomiya on June 9. Iso, 65, was asked by the prefectural government to help capture the bear and it was his shot with a tranquilizer gun that put an end to the saga.
How this long-term resident avoids the annoying tourist label in Japan
Tourists enjoy themselves while crossing the famous Shibuya Crossing in Tokyo on Oct. 12.
What can Asia do to avoid crossing crucial climate tipping points?
Motorists drive through a road covered with smog from wildfires nearby in Ogan Ilir in Indonesia's South Sumatra province on Sept. 25.
Baku championships showcase rising standards in global sumo
Ryan Roddy (second from left back) is pictured with the Ireland sumo team at this month's World Sumo Championships in Baku, Azerbaijan.
91AV原创 permanent residency reform has a glaring blind spot
Japan's immigration reforms risk creating uncertainty by tying permanent residency more closely to language proficiency before clear assessment standards and supporting infrastructure are in place.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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