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October 28, 2026
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GYARU
COMMUNITY
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Our Lives
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20 QUESTIONS
Jul 24, 2025
Ayaka Ohira: ¡®Being outside of the traditional path gave me more freedom¡¯
Anime director Ayaka Ohira talks about her newly launched ¡®Shinsei Galverse¡¯ series and how she navigates the industry as a self-taught female artist.
JAPAN
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Society
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Regional Voices: Kyushu
Jun 24, 2024
¡®Gyaru¡¯ culture makes comeback as businesses aim to loosen up meetings
The subculture is attracting attention as a way to make unproductive meetings and boring presentations more interactive and flexible.
LIFE
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Style & Design
Jul 22, 2018
Now that¡¯s ironic: Untrendy fashion trends
Japanese street style can¡¯t help looking back to all those things you thought would never come into fashion.
CULTURE
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Books
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ESSENTIAL READING FOR JAPANOPHILES
Dec 28, 2013
Snakes and Earrings
Take a walk through Tokyo¡¯s Shibuya or Shinjuku shopping districts and you¡¯ll soon notice the streets are filled with a certain kind of girl ¡ª stylishly dressed, sassy, with heavy makeup and dyed brown or blond hair. These are gyaru, and to get a peek inside their world, ¡°Snakes and Earrings¡± is a...
LIFE
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Language
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BILINGUAL
Aug 4, 2013
The latest
gyaru-go:
The top 10 words for gals on the go
The other day, I overheard two gyaru (¥®¥ã¥ë, gals, i.e., fashion-conscious girls) talking, but I had no idea what they were saying.
JAPAN
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Media
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Japan Pulse
Sep 30, 2010
Free lunch? Coming right up
Ajinomoto follows the free philosophy and opens Dashi Cafe, where you can dine on miso soup and rice balls for no charge.
JAPAN
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Media
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Japan Pulse
Jun 21, 2010
Gyaru get cooking
Ajinomoto takes gyaru mamas seriously and targets this demographic with a cooking site for mobile phones.
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