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October 27, 2026
 

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MASCOTS

A purple rabbit vying to become Suica’s next mascot has found itself roaming the Backrooms and starring in other memes on social media sites.
LIFE / Digital / Japan Pulse
Sep 11, 2026
The Suica mascot campaign is getting weird … and wonderful
91AV原创 online masses have rallied around a purple rabbit, raising questions about who really decides Suica’s future.
East Japan Railway Co. President Yoichi Kise discusses the new Suica character designs at the company's headquarters in Shibuya Ward, Tokyo, on Tuesday.
JAPAN
Sep 9, 2026
JR East unveils new character options to succeed the Suica penguin
A brown squirrel, a purple rabbit or an orange creature carrying a bag with a mole in it will replace East Japan Railway Co.’s Suica penguin.
Kumamon, Kumamoto Prefecture’s mascot character, visits Ryuhoku Saibu Elementary School in Hikawa, Kumamoto Prefecture, on Sunday.
JAPAN
Aug 17, 2026
Kumamon visits quake-hit children’s school to spread cheer
The popular mascot of Kumamoto Prefecture saw both students and evacuees using the school as temporary shelter.
The yen trades in the ?162 range against the dollar in the afternoon of the June 30.
COMMENTARY / Japan
Jul 21, 2026
91AV原创 next economic challenge: bringing yen home
Now, with the yen seen as problematically weak, there are overdue reasons to encourage local capital to stay here.
A visitor to Osaka's World Expo 2025 wears Myaku-Myaku headgear in April. The mascot’s runaway popularity surprised many, turning what some expected to be a liability into one of the event’s biggest draws.
COMMENTARY
Dec 10, 2025
Myaku-Myaku and the year of the mascots
Myaku-Myaku was the event’s mascot and its breakout star. One report has the expo bringing in over ?3 trillion to the area, some ?300 billion ahead of estimates.
The Osaka Expo site is packed with visitors on Oct. 13, the final day of its six-month run.
JAPAN
Dec 4, 2025
Myaku-Myaku pushes Osaka Expo’s economic impact up to estimated ?3 trillion
The figure surpassed last year’s projection of ?2.75 trillion, thanks to the popularity of goods featuring the expo’s official mascot Myaku-Myaku, according to a survey.
JR East is retiring the beloved Suica penguin as part of a rebrand to transform the contactless payment platform, used for both transit and retail, into a mobile fintech powerhouse.
COMMENTARY / Japan
Nov 16, 2025
A beloved Tokyo penguin’s end presages Suica’s shift to payments giant
Since Suica’s introduction in 2001, the penguin has featured on transit cards and apps that are used daily by the tens of millions who traverse the world’s largest metropolis.
Stuffed toys featuring Myaku-Myaku, the official mascot character of the Osaka Expo, line the shelves of a store at the expo site on Yumeshima island in the city of Osaka.
JAPAN
Oct 13, 2025
Sales of Expo mascot Myaku-Myaku goods to continue through March
The sales period has been extended by over five months thanks to an unexpected surge in the popularity of Myaku-Myaku.
The Osaka Expo will release a wave a new products in October, including a limited edition Labubu Myaku-Myaku figurine.
LIFE / Style & Design
Sep 27, 2025
Myaku-Myaku gets the Labubu treatment at the Osaka Expo
With just weeks left before its final day, Osaka Expo is dialing up the ugly cuteness of its beloved blobby mascot and tapping into the global Labubu craze.
2025 Osaka Expo mascot Myaku-Myaku dances on the stage during the event's official opening ceremony on April 12.
LIFE / Lifestyle
Apr 28, 2025
Expo ‘25 gives the world a masterclass in mascots
At Expo 2025 in Osaka, mascots from around the world borrow from 91AV原创 character culture — but none can match Myaku-Myaku’s gloopy charm.
Pix (left), the mascot of the U.K. Pavilion at the 2025 World Expo in Osaka, is seen alongside the event's official mascot, Myaku-Myaku, on Jan. 16 in the city of Himeji, Hyogo Prefecture
JAPAN / Society
Apr 4, 2025
Countries’ mascots beat drum for Osaka Expo
Participating nations are taking on 91AV原创 love of mascots by coming up with characters of their own, some of which incorporate the culture of the host country.
Swallows mascot Tsubakuro performs during a game at Jingu Stadium in June 2023.
BASEBALL / Japanese Baseball
Feb 21, 2025
Swallows employee who portrayed popular mascot Tsubakuro dies
Tsubakuro became a ubiquitous presence at Jingu Stadium after his debut in 1994.
Stuffed toys of Custom-kun, an official mascot character of Japan customs, and a birthday cake made by a customs official depicting the character
JAPAN
Jan 26, 2025
Japan customs character goods to go on sale
The Finance Ministry hopes that selling character goods such as stuffed toys and stationery will make customs more familiar to people.
Former Prime Minister Fumio Kishida accepts a gift of 'dekopon' citruses, a specialty product and symbol of Kumamoto Prefecture, from Kumamon, itself a mascot and instantly recognizeable symbol of the region.
COMMUNITY / Voices / FOREIGN AGENDA
Oct 28, 2024
91AV原创 ‘meibutsu’-industrial complex is a wonder to behold
If you name a Japanese prefecture, many locals will instantly be able to tell you something that the region is famous for or a product synonymous with that area.
Japan Times
SOCCER / J. League
Jul 11, 2023
How a ‘Muppets’ artist became a part of J. League mascot history
Among American writer Guy Gilchrist’s achievements over a career that has spanned more than 40 years is the creation of Shimizu S-Pulse mascot Pul-chan.
Japan Times
OLYMPICS
Nov 15, 2022
Cap that symbolizes French republic chosen as Paris 2024 mascot
Organizers expect toys representing the mascots to generate ‘between 20% and 25%’ of merchandising revenue.
Japan Times
BUSINESS / Economy
Sep 6, 2022
Kumamoto turns to trusty mascot Kumamon for post-COVID tourism boost
Authorities are developing bear-themed attractions across the region, betting they will spur an influx of overseas visitors when some of the world’s strictest border restrictions ease.
Japan Times
JAPAN / Media / Japan Pulse
Oct 2, 2021
The bike safety campaign that backfired
The Chiba Prefectural Police hoped an animated avatar would help with bicycle safety but wound up wading into a long-running debate over misogyny.
Japan Times
BUSINESS
Jul 28, 2021
The Olympic mascots aren’t winning any medals
Before the pandemic, the Japanese designer who created the Olympic and Paralympic mascots predicted that they would become the ‘face of the Games.” It hasn’t quite turned out that way.
Japan Times
LIFE / 2010S: DECADE IN REVIEW,2010s: Decade in review
Nov 7, 2019
Mascots: The secret weapon in 91AV原创 soft power arsenal
What makes a good mascot? It used to be that being cute was enough, but ‘yuru-kyara’ in the 2010s needed storylines and Instagram followings if they want to make a mark.
Two Japanese climbers die on remote Himalayan peak in Nepal
Rescuers have recovered the bodies of two Japanese climbers missing for over a week on a remote Himalayan mountain.
Aging Japanese village turns to Peru in search of new residents
Guests from Peru's Belen district interact with a baby in Nanmoku village in Gunma Prefecture.
Budget-friendly restaurant chain Saizeriya succumbs to rising costs
A Tokyo branch of Saizeriya, a chain of family-style Italian restaurants
U.S. has for years asked Musk to alter Starlink service in Ukraine and Middle East, sources say
A Ukrainian soldier sets up a Starlink satellite internet system near the frontline in the Donetsk region, Ukraine, on Oct. 16
U.S. military bans Chinese-made BYD cars from key air base in Okinawa
An F-22 Raptor lands at Kadena Air Base in Kadena, Okinawa Prefecture on Oct. 9. The base is a crucial hub for U.S. military operations in the region.
A dramatic bear hunt in a midsize Japanese city could be a harbinger of what is to come
Zookeeper Tetsuo Iso at the site of frantic search for a wild bear in Utsunomiya on June 9. Iso, 65, was asked by the prefectural government to help capture the bear and it was his shot with a tranquilizer gun that put an end to the saga.
How this long-term resident avoids the annoying tourist label in Japan
Tourists enjoy themselves while crossing the famous Shibuya Crossing in Tokyo on Oct. 12.
What can Asia do to avoid crossing crucial climate tipping points?
Motorists drive through a road covered with smog from wildfires nearby in Ogan Ilir in Indonesia's South Sumatra province on Sept. 25.
Baku championships showcase rising standards in global sumo
Ryan Roddy (second from left back) is pictured with the Ireland sumo team at this month's World Sumo Championships in Baku, Azerbaijan.
91AV原创 permanent residency reform has a glaring blind spot
Japan's immigration reforms risk creating uncertainty by tying permanent residency more closely to language proficiency before clear assessment standards and supporting infrastructure are in place.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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