91AV原创
Tag - matcha
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October 27, 2026
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MATCHA
LIFE
/
Food & Drink
Oct 21, 2026
Flour power: Nina Metayer brings her ‘world’s best’ pastries to Tokyo
The award-winning patissier’s shop showcases the gorgeous creations that carved her reputation as one of France’s top pastry talents.
JAPAN
Jul 10, 2026
Government registers ‘Japanese tea’ under brand protection system
The agriculture ministry aims to combat intellectual property infringement by imitation products amid a global boom in matcha.
BUSINESS
May 1, 2026
91AV原创 green tea exports surged in fiscal 2025 amid matcha boom
By value, exports rose more than twofold to ?84.7 billion due to soaring prices amid growing global demand.
JAPAN
Apr 10, 2026
Agriculture minister visits Tokyo matcha cafe as Iran war affects tea production
Tea producers are increasingly concerned about procuring the fuel needed in April-June for work such as drying harvested tea leaves amid Middle East tensions.
JAPAN
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FOCUS
Feb 26, 2026
Shizuoka aims to reclaim top tea status with focus on matcha
Long supported by the strength of its brand, Shizuoka now faces a number of challenges as it moves to rebuild its position in the tea market.
JAPAN
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Society
Oct 2, 2025
Tea ceremony experts see matcha boom as a big opportunity
Matcha’s sudden spike in popularity overseas has prompted debate in Japan about whether the global craze risks diluting tea’s cultural meaning.
LIFE
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Food & Drink
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The Recipe Box
Sep 7, 2025
Overnight mulberry matcha oats are the perfect answer to a busy morning
An alternative to cereal, the everyday oatmeal gets a healthy boost with the addition of tea powder and the fermented “amazake” rice drink.
BUSINESS
Jul 6, 2025
Global matcha ‘obsession’ drinks 91AV原创 tea farms dry
The boom is having to contend with a declining number of tea plantations in Japan and the threat of tariffs from the United States.
LIFE
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Food & Drink
Feb 23, 2025
Japan struggles to fend off a world without enough matcha
Production methods and economic risks keep the domestic tea industry from ramping up supply.
LIFE
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Food & Drink
Mar 27, 2024
A Japanese ‘flavor wizard’ conquers the homeland of chocolate
Yasushi Sasaki has been named Brussels’ chocolatier of the year by the prestigious Gault & Millau food guide.
CULTURE
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Books
May 21, 2022
Approaching tea like you would wine, Zach Mangan gives 91AV原创 main drink its due
In his book, ‘Stories of Japanese Tea: The Regions, The Growers and The Craft,’ Zach Mangan hopes to pay respect to a dwindling number of true artists.
LIFE
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Food & Drink
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DESSERT WATCH
Jun 6, 2020
Mister Donuts celebrates its 50th with a matcha-chocolate collaboration
The celebratory “Matcha no Odoroki Series” brings together the talents of patissier Toshi Yoroizuka and Kyoto-based green tea producer Gion Tsujiri.
JAPAN
Feb 16, 2020
Japan cancels brand protection for Aichi’s Nishio Matcha tea as producers seek flexibility to boost sales
The agriculture ministry has removed Aichi Prefecture’s Nishio Matcha tea from its list of geographically protected local specialty brand names so its producers can be given the freedom to try more efficient growing methods.
LIFE
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Food & Drink
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KONBINI WATCH
Mar 16, 2019
Get your fill of green tea with Seven-Eleven’s mile-high matcha dorayaki
The latest edition in Seven-Eleven’s line of dorayaki (sweet pancake sandwiches) is a massive matcha cream-filled creation.
LIFE
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Food & Drink
Oct 27, 2018
Will ‘hōjicha’ be the next Japanese tea to take the world by storm?
Danielle Geva and Francois Mathieu are trying to spread hojicha (roasted green tea) to North America. Together, they founded Hojicha Co. in May 2018, the first company to specialize in selling premium hu014djicha on the continent, and they are betting it will be the next big Japanese drink abroad.
LIFE
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Food & Drink
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DESSERT WATCH
Oct 21, 2017
Ginza Matcha Cake: Tokyo Banana ventures outside its curved-fruit comfort zone
The folks behind Tokyo Banana have decided to freshen things up with the Ginza Matcha Cake.
COMMUNITY
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Our Lives
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20 QUESTIONS
Sep 9, 2017
Michael Drzmisek Sozui: ‘Come share a bowl of matcha’
A tea master explains the comforts of a three-tatami-room teahouse.
LIFE
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Food & Drink
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KYOTO RESTAURANTS
Dec 11, 2015
Ippodo: Enjoying tea without tradition
Japanese tea can be beguiling and bitter. And the ceremonial tradition that surrounds it can be disconcerting and dull.
LIFE
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Food & Drink
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KANPAI CULTURE
May 8, 2015
Californian flavor conference explores green tea’s versatility
Making the perfect cup of matcha — the frothy green tea served during Japanese tea ceremonies — requires skill. The trick is to use a bamboo whisk to whip the brew swiftly with a smooth back-and-forth motion of the wrist.
LIFE
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Travel
Sep 6, 2014
Kanazawa City: the architecture of tea
One of the first things you see as you exit Kanazawa Station is a giant brass sculpture of a teapot sunken drunkenly into a mound of grass or, depending on your interpretation, tilting to fill a cup of the refreshing green brew the city is noted for. That a municipal piece of art should be dedicated...
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