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October 27, 2026
 

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NIKE

Trucks cross the Peace Bridge at the Canada-U.S. border in Fort Erie, Ontario, Canada.
BUSINESS / Companies
Sep 9, 2026
From Nike to Starbucks, tariff relief for stocks is fleeting
For some of the hardest-hit companies, the share price benefits pale in comparison with the massive losses they suffered on Liberation Day.
Nike plans to invest in its own retail locations, which number more than 200 in China, and is working with partners to improve physical stores.
BUSINESS / Companies
Jul 23, 2026
Nike severs Chinese distribution deals in strategic shift
China has been a persistent pain point for CEO Elliott Hill, even as Nike sees signs of progress in regions like North America and demand in its running business.
Fans gather to watch the FIFA World Cup 2026 match between France and Senegal during a watch party hosted by Adidas at Brooklyn Bridge Park in the Brooklyn borough of New York on June 16.
BUSINESS / Companies / FOCUS
Jun 29, 2026
World Cup pits Adidas and Nike in fight for soccer street cred
With the ambush marketing of reintroducing a vintage jersey in March, Adidas is playing up soccer’s off-field appeal to score points in its perpetual battle with Nike.
Samba sports shoes are displayed in an Adidas store in Berlin. Shares of Adidas are down by almost a third in the past year.
BUSINESS / Markets
Jan 12, 2026
The sneaker boom had a long run. Now some analysts say it’s over.
In a 61-page analysis, Bank of America analysts concluded that the growth prospects for these sports brands are rapidly dimming.
Brazil players pose for a team group photo before the World Cup qualifying match against Paraguay in Sao Paulo on June 10.
SOCCER
Aug 20, 2025
Brazil nixes red World Cup jersey amid political outcry
The controversy emerged back in April in a press leak that the national side would don red shirts made by Nike for its away jersey in the World Cup next year.
The Puma logo at its flagship store in New York on July 16
BUSINESS / Companies
Aug 4, 2025
Puma’s new boss takes helm trailing Adidas and a recovering Nike
For more than two years, Puma’s top brass spoke of “elevating” the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap.
Nike branded shoes on display at a store in Ho Chi Minh City, Vietnam, on April 11
BUSINESS / Companies
Jun 12, 2025
Vietnam trade envoy meets U.S. execs at Nike and Walmart ahead of tariff talks
Vietnam has engaged in weeks of intense diplomacy with the U.S. — the largest export market of the trade-reliant country — as it seeks to avert a threatened 46% tariff.
The Nike House of Innovation store on Fifth Avenue in New York. CEO Elliott Hill, who came out of retirement to take the top job in October, said that Nike is resetting its priorities.
BUSINESS / Companies
May 6, 2025
Nike president O’Neill out in latest shake-up under new CEO
CEO Elliott Hill said the sportswear company is resetting its priorities.
U.S tariffs on Vietnam would force Nike, one of several sportswear brands heavily reliant on the Southeast Asian nation as a production site, to absorb higher costs or hike its prices at a time when it is already discounting some items to clear inventory.
BUSINESS / Markets
Apr 2, 2025
U.S. tariffs on Vietnam would be a blow to Nike and other sportswear brands
Vietnam is a hub for high-tech running shoes, sportswear and outdoor apparel, with brands seeking to reduce exposure to China.
Apple CEO Tim Cook
BUSINESS / Companies
Oct 22, 2024
Apple CEO Tim Cook’s other job: Helping Nike turn things around
Cook has carved out a role as one of Nike’s closest outside advisers over the last 19 years and is the company’s lead independent director.
Nike has been particularly criticized for failing to prioritize runners, one of its key markets.
BUSINESS / Companies
Oct 2, 2024
Nike seeks to wipe slate clean for new CEO and withdraws guidance
Investors are looking for the new CEO to rebuild Nike’s frayed relationships with retailers and staff who’ve lost faith in the company’s trajectory.
Shoppers inside the Nike House of Innovation store on Fifth Avenue in New York on Friday
BUSINESS / Companies
Jul 3, 2024
Nike plots $100 sneaker line as shares plunge in worst-ever drop
Nike shares slumped, ending the day down 19.98%, the biggest one-day percentage drop in the stock’s history.
Adidas CEO Bjorn Gulden at Adi-Dassler-Sportplatz in Herzogenaurach, Germany, on June 10.
BUSINESS / Companies
Jun 25, 2024
Adidas CEO rides Samba craze to revive brand after Ye debacle
Adidas’ stocks have more than doubled from when Bjorn Gulden was announced as the new boss 18 months ago.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica’s Olympic team helps to associate the brand with speed.
Andrew Chafin of the Detroit Tigers pitches during the fifth inning against the New York Yankees at Publix Field at Joker Marchant Stadium in Lakeland, Florida, on March 14.
BASEBALL / MLB
Apr 7, 2024
As more uniform flaws appear, Nike seeks solutions
Andrew Chafin has worn almost every shade and style across 11 seasons in the major leagues. The lefty has pitched in Chicago Cubbie pinstripes and the Kelly green of the Oakland A’s. He has covered his curls with the Detroit Tigers’ D, a timeless classic, and the Milwaukee Brewers’ ball-in-glove,...
The Dodgers' Shohei Ohtani(left) and Yoshinobu Yamamoto pose for a portrait on media day at Camelback Ranch in Glendale, Arizona, on Feb. 21.
BASEBALL / MLB
Mar 14, 2024
See-through baseball pants become eye-opening controversy for MLB
The league’s new uniforms have dominated the conversation during spring training.
U.S. golfer Tiger Woods reacts on the 9th green on day 2 of the British Open Golf Championship in 2022.
BUSINESS / Companies
Jan 9, 2024
Tiger Woods and Nike end partnership after 27 years
Despite rumors, Nike maintains that it’s still committed to golf.
Lionel Messi jerseys, in Inter Miami’s distinctive pink color, for sale at the Adidas store in Manhattan in September. In the span of three months, the soccer superstar has made Inter Miami’s eye-catching pink jersey the hottest piece of sports merchandise on the planet.
BUSINESS / Companies
Nov 2, 2023
Adidas and Puma eye ‘sports culture’ market as soccer courts fashion
The Women’s World Cup showed huge unmet demand for soccer-related merchandise for women, with the trend extending to fashion-conscious fans of both sexes.
England goalkeeper Mary Earps was among those calling for replicas of her jersey to be sold by team supplier Nike during the 2023 FIFA Women's World Cup.
SOCCER
Oct 10, 2023
Nike, after criticism, releases Mary Earps goalkeeper jersey
Nike previously faced backlash from fans and from Earps herself after replicas of the goalkeeper’s jersey were not made available during the competition.
The famous Nike swoosh and Air Jordan logo on an Air Jordan 1, called "Notorious" and released from 1984-85, during a preview for "The Rise of the Sneaker Culture" exhibit at the Brooklyn Museum in New York in 2015.
BUSINESS / Markets
Sep 28, 2023
Air Jordan resale prices tumble, casting shadow over Nike
Sneaker styles that once sold on StockX for $100 or more above Nike’s list price are now selling for a premium of less than $10.
Two Japanese climbers die on remote Himalayan peak in Nepal
Rescuers have recovered the bodies of two Japanese climbers missing for over a week on a remote Himalayan mountain.
Aging Japanese village turns to Peru in search of new residents
Guests from Peru's Belen district interact with a baby in Nanmoku village in Gunma Prefecture.
Budget-friendly restaurant chain Saizeriya succumbs to rising costs
A Tokyo branch of Saizeriya, a chain of family-style Italian restaurants
U.S. has for years asked Musk to alter Starlink service in Ukraine and Middle East, sources say
A Ukrainian soldier sets up a Starlink satellite internet system near the frontline in the Donetsk region, Ukraine, on Oct. 16
U.S. military bans Chinese-made BYD cars from key air base in Okinawa
An F-22 Raptor lands at Kadena Air Base in Kadena, Okinawa Prefecture on Oct. 9. The base is a crucial hub for U.S. military operations in the region.
A dramatic bear hunt in a midsize Japanese city could be a harbinger of what is to come
Zookeeper Tetsuo Iso at the site of frantic search for a wild bear in Utsunomiya on June 9. Iso, 65, was asked by the prefectural government to help capture the bear and it was his shot with a tranquilizer gun that put an end to the saga.
How this long-term resident avoids the annoying tourist label in Japan
Tourists enjoy themselves while crossing the famous Shibuya Crossing in Tokyo on Oct. 12.
What can Asia do to avoid crossing crucial climate tipping points?
Motorists drive through a road covered with smog from wildfires nearby in Ogan Ilir in Indonesia's South Sumatra province on Sept. 25.
Baku championships showcase rising standards in global sumo
Ryan Roddy (second from left back) is pictured with the Ireland sumo team at this month's World Sumo Championships in Baku, Azerbaijan.
91AV原创 permanent residency reform has a glaring blind spot
Japan's immigration reforms risk creating uncertainty by tying permanent residency more closely to language proficiency before clear assessment standards and supporting infrastructure are in place.

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