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October 27, 2026
 

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SPORTSWEAR

Fans gather to watch the FIFA World Cup 2026 match between France and Senegal during a watch party hosted by Adidas at Brooklyn Bridge Park in the Brooklyn borough of New York on June 16.
BUSINESS / Companies / FOCUS
Jun 29, 2026
World Cup pits Adidas and Nike in fight for soccer street cred
With the ambush marketing of reintroducing a vintage jersey in March, Adidas is playing up soccer’s off-field appeal to score points in its perpetual battle with Nike.
An Onitsuka Tiger store in the Omotesando district of Tokyo. The footwear brand prepares to transform into a luxury lifestyle label distinct from Asics.
BUSINESS / Companies
Jun 18, 2026
Onitsuka Tiger pivots from Asics stripes to tap luxury market
The 77-year-old sneaker-maker is set to be spun off from parent Asics to capitalize on a resurgence in interest for retro aesthetics and Japanese style.
Widely popularized by “Kill Bill,” Onitsuka Tiger started as a sport shoe brand and later became a fashion trend under parent Asics.
BUSINESS / Companies
Jun 10, 2026
Asics will spin off trendy shoe brand Onitsuka Tiger
Asics said that transitioning the 77-year-old brand to a more independent operating structure would enable faster decision-making.
A Puma SE store in Shanghai, China, on Tuesday
BUSINESS / Companies
Jan 29, 2026
Puma’s long slide: the rise and fall of a German sports icon
Puma has struggled to win consumers to its sportswear and sneakers, widening a sales gap between it and brands like Adidas.
The Puma logo at its flagship store in New York on July 16
BUSINESS / Companies
Aug 4, 2025
Puma’s new boss takes helm trailing Adidas and a recovering Nike
For more than two years, Puma’s top brass spoke of “elevating” the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap.
Warriors guard Stephen Curry drives to the basket during a game against the Wizards on Tuesday.
BASKETBALL / NBA
Feb 28, 2024
Stephen Curry is battling the clock to win over sneaker fans
Curry, 35, is still a commanding presence in the NBA, but he has work to do when it comes to winning over “sneakerheads.”
Los Angeles Angels designated hitter Shohei Ohtani steals second base against the Oakland Athletics during the fifth inning at Oakland-Alameda County Coliseum in Oakland, California, on Sept. 3.
BASEBALL / MLB
Sep 30, 2023
Ohtani becomes first Japanese player to lead MLB season jersey sales
Now those jerseys might be collector’s items as Ohtani is expected to sign a new contract with another MLB team for the 2024 campaign.
The famous Nike swoosh and Air Jordan logo on an Air Jordan 1, called "Notorious" and released from 1984-85, during a preview for "The Rise of the Sneaker Culture" exhibit at the Brooklyn Museum in New York in 2015.
BUSINESS / Markets
Sep 28, 2023
Air Jordan resale prices tumble, casting shadow over Nike
Sneaker styles that once sold on StockX for $100 or more above Nike’s list price are now selling for a premium of less than $10.
Japan Times
OLYMPICS
Aug 6, 2021
At the Tokyo Olympic marathons, all eyes are on the shoes
Interest in runners’ shoes is part of a trend that has grown over the last few years with the emergence of thick-soled sneakers with embedded carbon plates.
Japan Times
BUSINESS
Jul 2, 2021
Shohei Ohtani’s baseball skills help his sponsors outperform the market
As the U.S. takes note of Ohtani’s prodigious ability, some market watchers in Japan are eyeing a third skill — the ability to boost share prices.
BUSINESS
Jan 16, 2020
Possible ban of Nike Vaporfly ‘supershoe’ pushes up Asics and Mizuno shares
The sneakers have helped elite runners shatter records since their release.
Two Japanese climbers die on remote Himalayan peak in Nepal
Rescuers have recovered the bodies of two Japanese climbers missing for over a week on a remote Himalayan mountain.
Aging Japanese village turns to Peru in search of new residents
Guests from Peru's Belen district interact with a baby in Nanmoku village in Gunma Prefecture.
Budget-friendly restaurant chain Saizeriya succumbs to rising costs
A Tokyo branch of Saizeriya, a chain of family-style Italian restaurants
U.S. has for years asked Musk to alter Starlink service in Ukraine and Middle East, sources say
A Ukrainian soldier sets up a Starlink satellite internet system near the frontline in the Donetsk region, Ukraine, on Oct. 16
U.S. military bans Chinese-made BYD cars from key air base in Okinawa
An F-22 Raptor lands at Kadena Air Base in Kadena, Okinawa Prefecture on Oct. 9. The base is a crucial hub for U.S. military operations in the region.
A dramatic bear hunt in a midsize Japanese city could be a harbinger of what is to come
Zookeeper Tetsuo Iso at the site of frantic search for a wild bear in Utsunomiya on June 9. Iso, 65, was asked by the prefectural government to help capture the bear and it was his shot with a tranquilizer gun that put an end to the saga.
How this long-term resident avoids the annoying tourist label in Japan
Tourists enjoy themselves while crossing the famous Shibuya Crossing in Tokyo on Oct. 12.
What can Asia do to avoid crossing crucial climate tipping points?
Motorists drive through a road covered with smog from wildfires nearby in Ogan Ilir in Indonesia's South Sumatra province on Sept. 25.
Baku championships showcase rising standards in global sumo
Ryan Roddy (second from left back) is pictured with the Ireland sumo team at this month's World Sumo Championships in Baku, Azerbaijan.
91AV原创 permanent residency reform has a glaring blind spot
Japan's immigration reforms risk creating uncertainty by tying permanent residency more closely to language proficiency before clear assessment standards and supporting infrastructure are in place.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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