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October 27, 2026
 

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SUICA

A purple rabbit vying to become Suica’s next mascot has found itself roaming the Backrooms and starring in other memes on social media sites.
LIFE / Digital / Japan Pulse
Sep 11, 2026
The Suica mascot campaign is getting weird … and wonderful
91AV原创 online masses have rallied around a purple rabbit, raising questions about who really decides Suica’s future.
East Japan Railway Co. President Yoichi Kise discusses the new Suica character designs at the company's headquarters in Shibuya Ward, Tokyo, on Tuesday.
JAPAN
Sep 9, 2026
JR East unveils new character options to succeed the Suica penguin
A brown squirrel, a purple rabbit or an orange creature carrying a bag with a mole in it will replace East Japan Railway Co.’s Suica penguin.
East Japan Railway displays a concept graphic for its Suica Renaissance strategy at the Mass-Trans Innovation Japan event last month at Makuhari Messe in Chiba Prefecture.
BUSINESS / Tech
Dec 21, 2025
Teppay is key to JR East’s growth strategy as Suica e-money loses ground
Data about shopping and travel habits are essential for the company’s real estate and urban development businesses.
JR East is retiring the beloved Suica penguin as part of a rebrand to transform the contactless payment platform, used for both transit and retail, into a mobile fintech powerhouse.
COMMENTARY / Japan
Nov 16, 2025
A beloved Tokyo penguin’s end presages Suica’s shift to payments giant
Since Suica’s introduction in 2001, the penguin has featured on transit cards and apps that are used daily by the tens of millions who traverse the world’s largest metropolis.
Mobile Suica is being improved so that it is more useful in an increasingly cashless society.
BUSINESS / Companies
Nov 12, 2025
Penguin-less Suica to take on PayPay in payments with QR codes and higher limits
Balance limits will go from ?20,000 on the current e-money system to ?300,000.
The East Japan Railway Shinjuku Station in Tokyo. Within the next 10 years, JR East will develop automated walk-through gate technology so that passengers can enter the train platform without having to tap their Suica card or phone on the ticket gates.
BUSINESS / Companies
Dec 11, 2024
JR East announces 10-year plan to drastically overhaul Suica
Dubbed the “Suica Renaissance,” the plan involves redesigned ticket gates, new payment features and a subscription service.
Passengers enter Yurakucho station in Tokyo on Friday.
JAPAN
Aug 7, 2024
JR East to resume production of Suica cards as early as fall
Now that JR East has enough chips in stock, they are preparing to resume selling name-registered Suica cards.
Japan Times
JAPAN
Jun 24, 2023
JR East fixes glitch that prompted outage of Suica mobile app and online bookings
The problem left users of the Mobile Suica app unable to use the top-up function using credit cards, while the Ekinet online train reservation service was also affected.
Japan Times
JAPAN
Jun 2, 2023
Eastern Japan train operators to limit sales of Suica and Pasmo cards due to chip shortage
JR East and other railway operators said in a statement that they will limit sales of the IC cards “for the time being” since the card manufacturer is finding it difficult to secure chips.
Japan Times
JAPAN
Aug 28, 2019
JR East and Tokyo Metro to debut special IC cards aimed at tourists
From Sunday, visitors to Japan will be able to go cashless while traveling across the country, with major rail operators set to release new rechargeable prepaid transportation IC cards for tourists.
BUSINESS
Sep 8, 2016
New iPhones to include Suica-friendly pay system in Japan from next month
STAFF REPORT, KYODO
Japan Times
BUSINESS
Sep 2, 2016
Apple hopes for e-money growth in cash-carrying Japan
Apple Inc.’s plan to allow Japanese customers to use iPhones to pay for their daily commute underscores the potential for digital payments to grow in a nation where people still prefer to hold cash.
Japan Times
BUSINESS / Companies
Aug 26, 2016
IPhone ready to play catch-up in Japan with swipe-to-pay chips
Apple Inc. is planning a new iPhone feature for Japan that will let people pay for mass-transit rides with their smartphones instead of physical payment cards. A future iPhone will include technology called FeliCa, a mobile tap-to-pay standard in Japan developed by Sony Corp., according to people familiar...
JAPAN
Apr 1, 2013
Railways get jump on solving IC card dexterity barrier
Traditional pasteboard rail tickets may soon go the way of Betamax VCRs and telephone rotary dials with the near-nationwide standardization of prepaid IC cards such as JR East’s Suica and Tokyo’s Pasmo from March 23.
Japan Times
LIFE / Lifestyle / Japan Pulse
Jul 30, 2010
Keeping track of cashless spending
91AV原创 not so keen on credit cards but it has embraced paying for purchase with precharged IC cards.
Two Japanese climbers die on remote Himalayan peak in Nepal
Rescuers have recovered the bodies of two Japanese climbers missing for over a week on a remote Himalayan mountain.
Aging Japanese village turns to Peru in search of new residents
Guests from Peru's Belen district interact with a baby in Nanmoku village in Gunma Prefecture.
Budget-friendly restaurant chain Saizeriya succumbs to rising costs
A Tokyo branch of Saizeriya, a chain of family-style Italian restaurants
U.S. has for years asked Musk to alter Starlink service in Ukraine and Middle East, sources say
A Ukrainian soldier sets up a Starlink satellite internet system near the frontline in the Donetsk region, Ukraine, on Oct. 16
U.S. military bans Chinese-made BYD cars from key air base in Okinawa
An F-22 Raptor lands at Kadena Air Base in Kadena, Okinawa Prefecture on Oct. 9. The base is a crucial hub for U.S. military operations in the region.
A dramatic bear hunt in a midsize Japanese city could be a harbinger of what is to come
Zookeeper Tetsuo Iso at the site of frantic search for a wild bear in Utsunomiya on June 9. Iso, 65, was asked by the prefectural government to help capture the bear and it was his shot with a tranquilizer gun that put an end to the saga.
How this long-term resident avoids the annoying tourist label in Japan
Tourists enjoy themselves while crossing the famous Shibuya Crossing in Tokyo on Oct. 12.
What can Asia do to avoid crossing crucial climate tipping points?
Motorists drive through a road covered with smog from wildfires nearby in Ogan Ilir in Indonesia's South Sumatra province on Sept. 25.
Baku championships showcase rising standards in global sumo
Ryan Roddy (second from left back) is pictured with the Ireland sumo team at this month's World Sumo Championships in Baku, Azerbaijan.
91AV原创 permanent residency reform has a glaring blind spot
Japan's immigration reforms risk creating uncertainty by tying permanent residency more closely to language proficiency before clear assessment standards and supporting infrastructure are in place.

Podcast

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Longform

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