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October 27, 2026
 

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SWITCH

In an age where most video game companies prefer direct-to-consumer livestreams to promote their products, Tokyo Game Show has endured as an in-person event against all odds.
LIFE / Digital
Sep 17, 2026
A look back at 30 years of Tokyo Game Show
From Nintendo’s shunning to pandemic upheavals, Tokyo Game Show has weathered three decades to become a global gaming institution.
Despite record Switch 2 sales and blockbuster movie success, Nintendo's shares have plunged as investors worry about rising costs and the company's lack of announced hit games for the crucial holiday season.
COMMENTARY / Japan
May 24, 2026
Nintendo gamers love surprises. Investors don’t.
The stock selloff is not entirely irrational: Investors can’t value what they don’t know and Nintendo’s plans for this year are a mystery.
A customer visits the gaming section for Nintendo products at a shop in Tokyo last week.
BUSINESS / Companies
May 11, 2026
Nintendo shares dive after forecast exposes memory squeeze
Nintendo shares had shed close to 30% this year through Friday, with concerns growing about the slow pace of game launches since the Switch 2’s debut in June.
Nintendo’s Switch 2 was the best-selling console in the U.S. in March, driven by the surprise hit Pokemon Pokopia, as hardware spending jumped 69% year on year to $500 million.
BUSINESS / Companies
Apr 23, 2026
Pokopia flurry helps Nintendo’s Switch 2 top U.S. sales in March
Pokemon Pokopia, an entry in a budding genre of “cozy games” that eschew leaderboards and time pressure, swept to global success with little expectation ahead of its release.
A Sanrio store in Tokyo's Asakusa district. Sanrio is launching a new gaming brand, with some 10 titles to be released over the next three years.
BUSINESS / Companies
Apr 21, 2026
Sanrio launches gaming brand, tapping fast-growing global market
Sanrio’s push into gaming reflects a broader trend among Japanese intellectual property owners to diversify revenue by extending popular franchises into interactive entertainment.
Nintendo plans to make 4 million units of its Switch 2 game console this quarter, falling short of the 6 million it had originally planned to produce.
BUSINESS / Tech
Mar 25, 2026
Nintendo cuts Switch 2 output by over 30% on weak holiday sales
After a record-setting debut in June, sales of the Switch 2 have failed to meet Nintendo management’s high expectations.
Nintendo's Switch 2 became the world's fastest-selling gaming console after launching to a fan frenzy last summer.
BUSINESS / Companies
Feb 3, 2026
Switch 2 sales boost Nintendo profits, but chip shortage looms
In April-December, net profit rose 51.3% year-on-year to ?358.9 billion, Nintendo said, but a global memory chip shortage could drive up manufacturing costs.
Nintendo raised its Switch 2 sales forecast, boosting confidence in the console's strong momentum.
BUSINESS / Companies
Nov 4, 2025
Nintendo now expects to sell 19 million Switch 2 consoles by March
The company reported an operating profit of ?88.25 billion and revenue of ?527.2 billion in the September quarter, both beating a consensus of analyst estimates.
Nintendo is asking its manufacturing partners to ramp up output of its Switch 2 console, counting on demand to persist over the coming holidays and into the new year.
BUSINESS / Companies
Oct 17, 2025
Nintendo aims to make 25 million Switch 2 units by end of March
Nintendo’s future hinges on the $450 Switch 2 being a success, and the company more than doubled marketing spending around its June launch to ensure it gets off to a fast start.
Merchandise are pictured for sale at a Nintendo store in central Tokyo on Friday.
BUSINESS / Tech
Aug 2, 2025
Nintendo to raise U.S. pricing of original Switch hardware
Nintendo attributed the changes to “market conditions,” a hint at the impact of the Trump administration’s tariffs.
Nintendo said its quarterly revenue had more than doubled year-on-year thanks to the Switch 2, which became the world's fastest-selling console after its launch in June.
BUSINESS / Companies
Aug 1, 2025
Nintendo keeps Switch 2 forecast unchanged despite hot start
The Kyoto-based company said on Friday that it still expects to sell 15 million units of its next-generation hardware by March, maintaining a conservative view.
Visitors play Hades 2, an upcoming independent game for Nintendo's Switch 2, during the BitSummit indie gaming expo in the city of Kyoto on Friday.
BUSINESS / Tech / FOCUS
Jul 19, 2025
Indie game studios battle for piece of Switch 2 success
With Nintendo game sales long dominated by in-house franchises, it can be hard for outsiders to break through.
A customer buys a Nintendo Switch 2 in Tokyo on June 5. Online outrage over the gaming console’s price, terms and features was loud but meaningless, as record-breaking sales showed once again that internet backlash rarely reflects real consumer behavior.
COMMENTARY / Japan
Jun 25, 2025
The ‘internet’ hated Switch 2 — consumers bought it anyway
The internet gives consumers a voice they once didn’t have. But separating signal from noise is a challenge — just look at the Switch 2.
The Switch 2 is Nintendo's first new gaming console in eight years.
BUSINESS / Companies
Jun 4, 2025
Nintendo’s Switch 2 console is finally here
The long-awaited gaming console hits shelves Thursday, with booming orders and tariffs making for a complicated debut.
For Nintendo, it’s been a challenge making sure it can produce enough Switch 2 gaming devices to meet demand.
BUSINESS / Companies
May 20, 2025
Nintendo turns to Samsung to make chips for Switch 2
The Kyoto-based company is pivoting to Samsung because the Nvidia-based chipset that the Switch 2 employs was optimized for the Korean company’s manufacturing systems.
An attendee wearing a Super Mario costume plays a Nintendo Switch 2 game console at the ExCeL London international exhibition and convention center in London on April 11.
BUSINESS / Tech
May 10, 2025
Nintendo doesn’t rule out Switch 2 price hike after soft outlook
The firm expects shipments of the system to be nearly 1.8 million shy of analysts’ estimates, and could raise the price, depending on how Trump administration tariffs work out.
An attendee plays Mario Kart World during the Nintendo Switch 2 Experience event in London in April.
BUSINESS / Companies
May 8, 2025
Nintendo gives conservative sales outlook for Switch 2 amid tariff concerns
The Kyoto-based company expects to ship just 15 million units of the new console in the year to March, shy of the 16.8 million average estimated by analysts.
Excitement for Nintendo's next console is high, but a vocal contingent of fans are voicing criticism over the company's pricing strategy.
LIFE / Digital / ON: GAMES
May 5, 2025
‘Drop the price’: Behind the pushback on Nintendo’s Switch 2
Nintendo games have never been cheap, but the company seems to be nickel-and-diming more than ever with its new console.
An attendee plays with the Nintendo Switch 2 gaming device at a media event in Tokyo on April 3.
BUSINESS / Companies
Apr 24, 2025
Nintendo says demand for Switch 2 console in Japan is overwhelming
“We have received 2.2 million applications for the lottery sale at our official online store for customers in Japan alone,” said Nintendo President Shuntaro Furukawa.
Guests play the upcoming Nintendo Switch 2 console at an event in Paris on April 2.
BUSINESS / Tech
Apr 10, 2025
Nintendo gets breathing room on tariffs — just in time for Switch 2 launch
Nintendo dodges a 46% tariff on Vietnam-assembled consoles, buying time to flood the U.S. with Switch 2 units before the launch window closes.
Two Japanese climbers die on remote Himalayan peak in Nepal
Rescuers have recovered the bodies of two Japanese climbers missing for over a week on a remote Himalayan mountain.
Aging Japanese village turns to Peru in search of new residents
Guests from Peru's Belen district interact with a baby in Nanmoku village in Gunma Prefecture.
Budget-friendly restaurant chain Saizeriya succumbs to rising costs
A Tokyo branch of Saizeriya, a chain of family-style Italian restaurants
U.S. has for years asked Musk to alter Starlink service in Ukraine and Middle East, sources say
A Ukrainian soldier sets up a Starlink satellite internet system near the frontline in the Donetsk region, Ukraine, on Oct. 16
U.S. military bans Chinese-made BYD cars from key air base in Okinawa
An F-22 Raptor lands at Kadena Air Base in Kadena, Okinawa Prefecture on Oct. 9. The base is a crucial hub for U.S. military operations in the region.
A dramatic bear hunt in a midsize Japanese city could be a harbinger of what is to come
Zookeeper Tetsuo Iso at the site of frantic search for a wild bear in Utsunomiya on June 9. Iso, 65, was asked by the prefectural government to help capture the bear and it was his shot with a tranquilizer gun that put an end to the saga.
How this long-term resident avoids the annoying tourist label in Japan
Tourists enjoy themselves while crossing the famous Shibuya Crossing in Tokyo on Oct. 12.
What can Asia do to avoid crossing crucial climate tipping points?
Motorists drive through a road covered with smog from wildfires nearby in Ogan Ilir in Indonesia's South Sumatra province on Sept. 25.
Baku championships showcase rising standards in global sumo
Ryan Roddy (second from left back) is pictured with the Ireland sumo team at this month's World Sumo Championships in Baku, Azerbaijan.
91AV原创 permanent residency reform has a glaring blind spot
Japan's immigration reforms risk creating uncertainty by tying permanent residency more closely to language proficiency before clear assessment standards and supporting infrastructure are in place.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo’s Shinjuku Ward.
Kabukicho: Tokyo’s ‘stadium of desire’

Longform

Famima Park Azabudai is a concept store by FamilyMart that combines convenience store staples with branded apparel, merchandise and a landscaped outdoor space.
Convenience stores, toilets and the allure of everyday Japan
By Elizabeth Beattie

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